Fitbit is “doubling down on its efforts to make the invisible visible,” Park adds, by introducing new tools for mental health management and opening them up to more consumers through lower-priced devices like the Luxe.
Like the Sense, the Luxe includes a sensor that measures variations in skin moisture, which can indicate changes in stress levels, and it will be Fitbit’s first tracker with the ability to measure blood oxygen levels, though that feature won’t launch right away.
With a starting price of $150, the Luxe is Fitbit’s most expensive tracker, but it still costs half of what you’d pay for a Sense smartwatch.
The rollout comes as demand for fitness trackers has flattened in recent years, largely thanks to the rise of smartwatches, which have come down in price, gotten more stylish, and now support a wide variety of third-party apps that let you do everything from pay for your lunch to keep track of your favorite sports teams.
While overall global demand for wearable devices jumped 27 percent in the fourth quarter of last year, partly thanks to pandemic-fueled demand for smartwatches and headphones, shipments of wristband devices like fitness trackers dropped 18 percent on a year-over-year basis, according to the research firm IDC.
Fitbit has struggled for years to compete with the likes of Apple and Samsung, and 2020 was no exception. For the year overall, global shipments of the company’s smartwatches, trackers, and other devices fell 19 percent, IDC says.
That said, the Luxe could appeal to consumers looking for a wellness-focused device that’s easy to use, is comfortable to wear, and looks more like jewelry than a traditional fitness band or watch.
The Luxe is available for preorder now and will reach stores later this spring. When it arrives, Consumer Reports’ testers will put the device through the usual fitness tracker evaluations and share the results in our ratings (available to CR members).
In the meantime, here’s a look at what the Luxe has to offer.