Amazon is keeping all the details of Prime Day 2021 under wraps right now, but every year, the most heavily promoted deals tend to be on Amazon’s own lineup of devices, including Echo smart speakers, Fire tablets, and Kindle e-readers. There are also special deals on Prime services like Prime Video, Audible, and Amazon Music, typically reserved for first-time subscribers.
Beyond Amazon’s own brand lineup, there will more than likely be deals on everything from apparel and toys to home goods, tech gadgets, beauty supplies, and kitchen items.
In previous years, we’ve seen price drops on Instant Pots, robotic vacuums, smartwatches, and even mattresses. There will also probably be deals and discounts on groceries and essentials at Amazon as well as in Whole Foods stores.
As with past Prime Day events, not all discounts are guaranteed to be available for the duration of the sale, encouraging shoppers to buy quickly for fear of missing out on a deal.
Consumer Reports’ product experts will be tracking all the deals on Prime Day and sharing the best offers on top-tested products.